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在读《乔布斯管理日志》这本书之前对乔布斯的印象主要来自他2005年在斯坦福大学的演讲，演讲的视频和文字都看过好几遍，并且把演讲内容转载到了博客里面，印象深刻，2007年想要改行做网站开发的时候若不是受这个演讲的影响，真不知道会不会有勇气真的去做。以下是我读完《乔布斯管理日志》后的一些感想。

1.不要忘记梦想，要有跟随内心和直觉的勇气。

在斯坦福的演讲中，有这样一段话：

“在过去的33年里，我每天早晨都对着镜子问自己：‘如果今天是我生命中的末日，我还愿意做我今天本来应该做的事情吗？’当一连好多天答案都否定的时候，我就知道做出改变的时候到了。提醒自己行将入土是我在面临人生中的重大抉择时，最为重要的工具。因为所有的事情——外界的期望、所有的尊荣、对尴尬和失败的惧怕——在面对死亡的时候，都将烟消云散，只留下真正重要的东西。在我所知道的各种方法中，提醒自己即将死去是避免掉入畏惧失去这个陷阱的最好办法。人赤条条地来，赤条条地走，没有理由不听从你内心的呼唤。”

人容易在琐碎的生活中迷失自己，忘记对自己真正重要的东西，然而一个经常用死亡来提醒自己的人不会忘记梦想。乔布斯在年轻的时候经常挂在嘴边的一句话“改变世界”，在他人到中年的时候真的做到了。

2.聚焦和做减法

97年乔布斯返回苹果公司以后开始采取减法行动。当时苹果公司的研究项目从350项减至50项，乔布斯则进一步减至10项左右。乔布斯说过：“人们认为聚焦意味着对必须重视的事情说是，但聚焦根本不是这个意思，它的意思是要对现有的另外100个好主意说不。”

颠覆性的公司不是靠数量取胜，而是靠杀手级的产品取胜。打造一个精品远胜过制造100个平庸的产品，在苹果的困难时期，一个小小的iPod就能扭转局面，因此应该把精力放在如何打造精品上。多则滥，少则精！

做减法不仅对团队重要，对个人同样如此。有时一段时期内我会给自己安排好几件事情，好像都很重要，这也想做，那也想做，其结果往往是一件也做不好。人的精力有限，难以同时做好多件事情，所以重要的事情不在多，选一件就好，然后对其余的说不。

李小龙的一句话说得很精辟：“It’s not daily increase but daily decrease—hack away the unessentials!”

3.创新、冒险精神、拒绝停滞不前

苹果公司生产了许多伟大的产品，也同样生产过不少失败的产品，我觉得这是一种必然。创新和冒险是一对孪生兄弟，创新意味着去探索未知的领域，因此一定会有失败的风险。没有冒险精神，就没有创新，更不会产生革命性的产品。

乔布斯钦佩鲍勃·迪伦的一个重要原因是他拒绝停滞不前，一生都在尝试创新和经受失败。

4.完美主义者

甲骨文的CEO拉里·埃里森说：“当年我和乔布斯是邻居的时候，他一件家具也没有。乔布斯竟然找不到符合自己要求的家具，我挺意外的。如果不达完美他宁愿不添置任何东西。”

另一件事，NeXT的一位设计师问：“谁会真的去看计算机的内部呢？”乔布斯回答说：“我会！”还有前一段时间看到乔布斯发的一条twitter，因为一名员工说不能把nano做得更小而被解雇。(此Twitter账号是别人冒充的Jobs，已被twitter停用)

他永远是这么不可思议的高标准。

5.为追求高品位不惜代价

1985年，NeXT创立后，用于公司运作的的花费已经很高了，办公室也装修得很有品位，但乔布斯还是毫不犹豫地拆掉了原有的设计，重新装修。他的理由是：“如果不首先创造一个适合思考和工作的理想环境，怎么谈得上创造真正伟大的产品？他们需要的是灵感！要设计出高品位的产品，首先要接触高品位。”

6.禅修、冥想、斋戒和节食

这似乎与乔布斯的形象反差较大，很难想象一个放荡不羁，被称为IT界的摇滚歌星式的人物会喜欢这些东西。他本人脾气暴躁、没有耐心，却又在佛学和禅道中寻求内心的宁静，这是他性格中矛盾的一面。

不知道进行禅修是否在有助于他取得事业上的成功，这一点上他本人好像也没有给一个明确的说法，但至少在我的印象中禅学里面讲的都是一些晦涩难懂又没多大用处的东西。可能是我了解得太浅了，在这方面有必要多研究研究。

7.右脑管理模式和情感经济

乔布斯和盖茨分别代表了两种管理方式的极端：盖茨是左脑模式——理性经济、偏重技术、贩卖标准，而乔布斯则是右脑模式——感性经济、偏重设计、贩卖梦想。

乔布斯一直批判硅谷只重视技术的传统做法，在他看来，“情感的经济”将取代“理性的经济”。比如，1998年的iMac、2001年的iPod，乔布斯以自己的行动告诉IT产业，基于硅芯片上的技术运算制胜时代已经过去，取而代之的是“与消费者产生情感共鸣”、“制造让顾客难忘的体验”。当产品能召唤起消费者情感，它便驱动了需求，这比任何一种差异化策略更有力量。

8.做伟大的、革命性的产品容易激发人的潜能

我很好奇是什么样的力量在驱动他几十年来勤奋工作，坚持不懈，最终收获成功。可以肯定金钱排除在外，据他的朋友拉里·埃里森说他是一个不愿意受金钱驱动的人，况且第一次创业成功之后他已经不缺钱花了。他常说的一句话是“改变世界”，再看这两句名言：

“成为墓地里最有钱的人对我没什么吸引力。夜半上床时，对自己说：你做了些了不起的事情。这对我很重要。”

“人这辈子没法做太多事情，所以每一件都要做到精彩绝伦。因为，这就是我们的宿命。人生苦短，你明白吗？所以事情最好能够他妈的干的漂亮一点,让自己觉得还算对得起自己。”

可见做了不起的、革命性的、能影响世界的产品，这不仅是乔布斯最大的动力，同时他还用这种“干的漂亮点”的哲学影响苹果公司员工，这些哲学又成为他们的工作动力，成为苹果公司的基因。

1. Get and stay out of your comfort zone. I believe that not much happens of any significance when we’re in our comfort zone. I hear people say, “But I’m concerned about security.” My response to that is simple: “Security is for cadavers.”

2. Never give up. Almost nothing works the first time it’s attempted. Just because what you’re doing does not seem to be working, doesn’t mean it won’t work. It just means that it might not work the way you’re doing it. If it was easy, everyone would be doing it, and you wouldn’t have an opportunity.

3. When you’re ready to quit, you’re closer than you think. There’s an old Chinese saying that I just love, and I believe it is so true. It goes like this: “The temptation to quit will be greatest just before you are about to succeed.”

4. With regard to whatever worries you, not only accept the worst thing that could happen, but make it a point to quantify what the worst thing could be. Very seldom will the worst consequence be anywhere near as bad as a cloud of “undefined consequences.” My father would tell me early on, when I was struggling and losing my shirt trying to get Parsons Technology going, “Well, Robert, if it doesn’t work, they can’t eat you.”

5. Focus on what you want to have happen. Remember that old saying, “As you think, so shall you be.”

6. Take things a day at a time. No matter how difficult your situation is, you can get through it if you don’t look too far into the future, and focus on the present moment. You can get through anything one day at a time.

7. Always be moving forward. Never stop investing. Never stop improving. Never stop doing something new. The moment you stop improving your organization, it starts to die. Make it your goal to be better each and every day, in some small way. Remember the Japanese concept of Kaizen. Small daily improvements eventually result in huge advantages.

8. Be quick to decide. Remember what General George S. Patton said: “A good plan violently executed today is far and away better than a perfect plan tomorrow.”

9. Measure everything of significance. I swear this is true. Anything that is measured and watched, improves.

10. Anything that is not managed will deteriorate. If you want to uncover problems you don’t know about, take a few moments and look closely at the areas you haven’t examined for a while. I guarantee you problems will be there.

11. Pay attention to your competitors, but pay more attention to what you’re doing. When you look at your competitors, remember that everything looks perfect at a distance. Even the planet Earth, if you get far enough into space, looks like a peaceful place.

12. Never let anybody push you around. In our society, with our laws and even playing field, you have just as much right to what you’re doing as anyone else, provided that what you’re doing is legal.

13. Never expect life to be fair. Life isn’t fair. You make your own breaks. You’ll be doing good if the only meaning fair has to you, is something that you pay when you get on a bus (i.e., fare).

14. Solve your own problems. You’ll find that by coming up with your own solutions, you’ll develop a competitive edge. Masura Ibuka, the co-founder of SONY, said it best: “You never succeed in technology, business, or anything by following the others.” There’s also an old Asian saying that I remind myself of frequently. It goes like this: “A wise man keeps his own counsel.”

15. Don’t take yourself too seriously. Lighten up. Often, at least half of what we accomplish is due to luck. None of us are in control as much as we like to think we are.

16. There’s always a reason to smile. Find it. After all, you’re really lucky just to be alive. Life is short. More and more, I agree with my little brother. He always reminds me: “We’re not here for a long time; we’re here for a good time.”

From ”Robert, they can’t eat you!” My rules for success in business and life in general.

It’s not daily increase but daily decrease—hack away the unessentials!

Running water never grows stale.So you just have to ‘keep on flowing’.

Faith is a state of mind that can be conditioned through self-discipline. Faith will accomplish.

Faith makes it possible to achieve that which man’s mind can conceive and believe.

Make at least one definite move daily toward your goal.

Concentration is the ROOT of all the higher abilities in man.

What we are after is the ROOT and not the branches. The root is the real knowledge; the branches are surface knowledge. Real knowledge breeds “body feel” and personal expression; surface knowledge breeds mechanical conditioning and imposing limitation and squelches creativity.

If you always put limit on everything you do, physical or anything else. It will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them.

I am learning to understand rather than immediately judge or to be judged. I cannot blindly follow the crowd and accept their approach. I will not allow myself to indulge in the usual manipulating game of role creation. Fortunately for me, my self-knowledge has transcended that and I have come to understand that life is best to be lived and not to be conceptualized. I am happy because I am growing daily and I am honestly not knowing where the limit lies. To be certain, every day there can be a revelation or a new discovery. I treasure the memory of the past misfortunes. It has added more to my bank of fortitude.

Simplicity is the key to brilliance.

Choose the positive. — You have choice — you are master of your attitude — choose the POSITIVE, the CONSTRUCTIVE. Optimism is a faith that leads to success.

Cease negative mental chattering. — If you think a thing is impossible, you’ll make it impossible. Pessimism blunts the tools you need to succeed.

The key to immortality is first living a life worth remembering

Ever since I was a child I have had this instinctive urge for expansion and growth. To me, the function and duty of a quality human being is the sincere and honest development of one’s potential

Always be yourself, express yourself, have faith in yourself, do not you go out and look for a successfull personality and duplicate it.

Empty your mind, be formless, shapeless – like water. Now you put water into a cup, it becomes the cup, you put water into a bottle, it becomes the bottle, you put it in a teapot, it becomes the teapot. Now water can flow or it can crash. Be water, my friend.

As long as I can remember I feel I have had this great creative and spiritual force within me that is greater than faith, greater than ambition, greater than confidence, greater than determination, greater than vision. It is all these combined. My brain becomes magnetized with this dominating force which I hold in my hand.

The possession of anything begins in the mind.

When there is freedom from mechanical conditioning, there is simplicity. The classical man is just a bundle of routine, ideas and tradition. If you follow the classical pattern, you are understanding the routine, the tradition, the shadow – you are not understanding yourself.

Absorb what is useful, Discard what is not, Add what is uniquely your own.

Don’t be too timid squeamish about your actions.All life is an experiment.The more experiments you make the better.

Be not the slave of your own past.Plunge into the sublime seas,dive deep and swim far,so you shall come back with self-respect,with new power,with an advanced experience that shall explain and overlook the old.

Don’t waste yourself in rejection,nor bark against the bad,but chant the beauty of the good.

Finish each day and be done with it.You have done what you could.Some blunders and absurdities no doubt crept in;forget them as soon as you can.Tomorrow is a new day;begin it well and serenely and with too high a spirit to be encumbered with your old nonsense.

He who is not everyday conquering some fear has not learned the secret of life.

If I have lost confidence in myself,I have the universe against me.

Insist on yourself; never imitate… Every great man is unique.

None of us will ever accomplish anything excellent or commanding except when he listens to this whisper which is heard by him alone.

People seem not to see that their opinion of the world is also a confession of their character.

Shallow men believe in luck.Strong men believe in cause and effect.

There is a time in every man’s education when he arrives at the conviction that envy is ignorance; that imitation is suicide; that he must take himself for better, for worse, as his portion; that though the wide universe is full of good, no kernel of nourishing corn can come to him but through his toil bestowed on that plot of ground which is given to him to till. The power which resides in him is new in nature, and none but he knows what that is which he can do, nor does he know until he has tried.

Whatever you do, you need courage. Whatever course you decide upon, there is always someone to tell you that you are wrong. There are always difficulties arising that tempt you to believe your critics are right. To map out a course of action and follow it to an end requires some of the same courage that a soldier needs. Peace has its victories, but it takes brave men and women to win them.

Do the thing you fear, and the death of fear is certain.

Always do what you are afraid to do.

To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.

Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.

Twenty years from now you will be more disappointed by the things that you didn′t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails.Explore. Dream. Discover.

Don’t part with your illusions. When they are gone you may still exist, but you have ceased to live.

Humor is the great thing, the saving thing. The minute it crops up, all our irritations and resentments slip away and a sunny spirit takes their place.

The best way to find yourself is to lose yourself in the service of others.

Be the change you want to see in the world.

We must become the change we want to see.

Live as if you were to die tomorrow. Learn as if you were to live forever.

Men often become what they believe themselves to be. If I believe I cannot do something, it makes me incapable of doing it. But when I believe I can, then I acquire the ability to do it even if I didn’t have it in the beginning.

There is nothing that wastes the body like worry, and one who has any faith in God should be ashamed to worry about anything whatsoeve.